SEO is important since you need people to find you on search engines aside from any visitors you bring in with paid ad campaigns or from among your email subscribers, social media followers, etc. To use industry jargon, SEO brings in organic traffic. However, no amount of SEO can overcome a cluttered or drab web page. Bad design is the all-powerful bane that will sink a website regardless of the quality of its content. It is ironic that the opposite is equally valid. A great design encumbered by poor optimisation will almost never get any hits. There are no two ways about this – you need to make sure that your website has a pleasing and functional design. At the same time, you will need to get it optimised or hire an SEO services firm.
We have discussed digital marketing techniques, including SEO, at some length in other posts . A website’s design is intricately linked with its content, much like the way clothes are designed with the fabric in mind. Unlike traditional design, web design is more open to interpretation, perhaps (and simply) because it is exposed to a wider audience. Yet, most experts agree that a website’s landing page is the most crucial part of the website. This is the proverbial “First Impression” – and you may not get a second chance. Visitors are known to close their browser tabs in seconds when they see something they do not like. You would naturally want to avoid that. No secret template exists – you won’t find references to colour codes, layouts, ratios, etc. Thankfully, there are some fundamentals that can have a major impact on the design, and consequently, the look and feel of a landing page. These 5 tips are just what you need to help you perfect your landing page.
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