Leverage All Digital and Traditional Marketing Channels
Reaching and engaging your audience in a hyper-connected world of information glut is becoming more challenging every day.
When everybody is using social media and online promotion as a tool to reach a larger audience, how do you compete and succeed?
This is where Digital+ helps you.
We offer a broad spectrum of digitally enabled solutions that are customised just for you. Whether you are targeting a larger audience or a niche spectrum, our services help you to be heard, to engage more meaningfully and deliver value where everybody else is just adding to the noise.
Search engine optimisation that does more than just off-page or on-page SEO. We develop strategies that work for you and build your organic online presence in lines with decided goals. This means you get to target the head in addition to the long tail.
Search engine marketing is the most misunderstood and misused forms of brand promotion in the market. Early adopters achieved results in a nascent market and those that follow expect similar results from old-age strategies, not realising that competition, technology and awareness has changed the paradigms. Our search engine marketing or SEM services allow you to reach the right audience, track results and optimise the ad spend to deliver better ROI.
Social media remains and is likely to remain in the near future the most dependable way to engage with the customer and build a loyal customer base. Unfortunately, businesses adopt a lazy approach that erodes customer trust and brand goodwill. Social media presence has to be defined on clear strategies and has to goal-based.
Ranks second to SEM in terms of misunderstanding and underutilisation. Following the herd has yielded results that have dented ROI and helped neither to create genuine enquiries and leads or build on customer loyalty. What is needed? Smart AND hard work. Either one on its own will not work.
Press releases have been around for decades, well before the internet revolution. Though the results were never questionable, the emergence of online platforms did shift the focus away from this very effective way to connect. The proliferation of bad content, however, has marked a comeback for this old warhorse and it can deliver in swoop results that years of bad online promotion is not able to.
Do you see the billboards that line your daily commute? From cars to online shows, OOH has been able to stand tall despite the online onslaught. The challenge is to deliver a clear concise message and stay at top of minds well after the ad has been removed. We create copy that can be customised to each billboard and deliver a strong message that goes beyond the split-second mobile screen.
The rise of YouTube is heralded by all marketing gurus but still not leveraged by businesses. Is it a wonder that so much trash exists on this most user-friendly medium? Whether you prefer sensationalism or fact-based reports, video is the platform that takes you from zero to an industry leader. We create single videos, a series for a channel, documentaries and ads.
With everyone focusing on the visual medium, the auditory marketing channels are either filled with bad ads or too much radio noise. Niche podcasts for a select audience are underutilised and have a very strong pull power to target the long tail. We help you get in front of this early adopter audience, and build a loyal line of customers.