What is Better: SEO or Google Ads?

Businesses use digital marketing to create and strengthen their online presence. However, many business owners or managers do not know which channel– Search Engine Optimisation (SEO) or Google Ads will work better for them. You may be one of them and if you are a bit perplexed which course of action to take, this post …

Read moreWhat is Better: SEO or Google Ads?

Voice Search Revolution: How to Adapt Your Content for it?

Voice Search Revolution

The popularity of voice search has been growing for quite some time but the use of voice search skyrocketed beyond expectations in the past couple of years, thanks to virtual assistants on mobile devices. This has changed the way people search for information online and how search engines ‘see’ content. In fact, writing voice search-optimised …

Read moreVoice Search Revolution: How to Adapt Your Content for it?

Lean: The Best Way to Create a Profit-Centric Organisation Almost Immediately

Lean: The Best Way to Create a Profit

In continuation of our weekly series on business principles, today we focus on lean thinking and ways to use it to create a very profitable business. This is especially true for a highly competitive field like digital marketing where price wars mean that businesses need to look at ways to cut down costs and increase …

Read moreLean: The Best Way to Create a Profit-Centric Organisation Almost Immediately

Important Update

We are currently working on an in-house project in the financial services domain - something that was conceived 25 years ago but not started across the years for multiple reasons.


This year, we are giving that dream a shot.


Nonetheless, our digital strategy and support services remain active. And you may contact us at the email we have mentioned in the Contact Us page. The phone number has been diverted for a different use. 


Thank you and have a good day. 

The IHuS Research Team