What is Better: SEO or Google Ads?

Businesses use digital marketing to create and strengthen their online presence. However, many business owners or managers do not know which channel– Search Engine Optimisation (SEO) or Google Ads will work better for them. You may be one of them and if you are a bit perplexed which course of action to take, this post …

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Voice Search Revolution: How to Adapt Your Content for it?

Voice Search Revolution

The popularity of voice search has been growing for quite some time but the use of voice search skyrocketed beyond expectations in the past couple of years, thanks to virtual assistants on mobile devices. This has changed the way people search for information online and how search engines ‘see’ content. In fact, writing voice search-optimised …

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Lean: The Best Way to Create a Profit-Centric Organisation Almost Immediately

Lean: The Best Way to Create a Profit

In continuation of our weekly series on business principles, today we focus on lean thinking and ways to use it to create a very profitable business. This is especially true for a highly competitive field like digital marketing where price wars mean that businesses need to look at ways to cut down costs and increase …

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