Month: May 2017

4 Ways to Improve Your Website Traffic and Customer Experience

While most webmasters tend to see the bigger picture, there has been a disturbing trend of late where customer experience and usability have taken a backseat to traffic stats. Ranking high on the Search Engine Results Page (SERPs) is a crucial aspect of a successful website but it says little about a customer’s experience. Consequently, businesses have to spend a lot of resources in their SEO and SMM efforts in spite of high traffic, simply because their customers are not a part of the digital marketing chain.

 

All visitors to your website are your potential customers. A good experience raises the chances of conversion. An important thing to consider is what visitors actually do when they visit your website. Do they browse other pages and spend time on the website? Do they leave immediately? There are plenty of questions that webmaster and managers need to answer. These can help them know the reasons behind the actual problems such as lack of sales despite high traffic or why the bounce rate is high, among others.
 

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Why Social Media Marketing Must Be An Essential Part of Your Digital Marketing Strategy

The rules for Search Engine Optimisation (SEO) and content writing keep changing as the new search engine algorithm updates are rolled out. Webmasters have to devise new strategies to beat the competition and keep their web pages at the top of the Search Engine Results Page (SERP). Only then does the website have a chance to sustain or improve traffic.

 

However, amidst the hullabaloo that follows every update, other ways to lure traffic take a backseat. Detrimental consequences are easily avoided by digital marketers who are always aware of their options. Social Media Marketing (SMM) offers one of the easiest, yet most effective ways to implement a sustainable online marketing campaign.

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Choosing Quality Over Web Spam – A Digital Marketer’s Prerogative

After a tease in October, Google announced the impending launch of their Mobile-first indexing update in November 2016. But even this late into the first half of 2017, the update has not been officially launched. Now that Android has overtaken MS Windows as the single most popular operating system in the world, this delay seems even more puzzling. Did Google jump the gun? The short answer – No. The long answer can be started by stating that Google intends to give webmasters, digital marketers, and SEO and SMO experts more time to prepare for the inevitable mobile indexing launch. Google is already experimenting with their changes and will be releasing their update sooner rather than later.

 

Read moreChoosing Quality Over Web Spam – A Digital Marketer’s Prerogative