July 2017 - IHuS Research

4 Things You Need to Do to Boost Your Real Estate Business Online

August 30, 2017July 31, 2017

The internet has transformed the way people do business. Yet, there are still many industries that continue to rely solely on obsolete marketing practices. Real estate is a prime example of this apathy. If these businesses do not want to be left in the lurch, it is high time to make the move to a playing field where your customers actually are.

Real estate suffers from the apparent clash of thought where traditionalists believe modern tech has no part to play in an industry where no one makes a purchase without seeing the “product” in person. While they are not altogether incorrect, there is a major oversight with this line of thinking. Most buyers spend some time online to research before deciding which realtors they want to approach. A good website and presence on social media together offer any real estate business the chance to attract these potential buyers. There are plenty of real estate companies that are yet to realise the potential that the internet and online marketing presents. There is an almost untapped resource just waiting to be tapped so you can get ahead of the competition while they still contemplate the advantages of expanding their horizons.

However, in this day and age, a generic website is not enough with some mundane content and stock photos just won’t cut it. A website is a part of a larger online profile you need to establish. The process requires commitment and continuous effort to stay on top of a search results page. This may seem like an unnecessary expenditure but the results are well worth it. To help you get started, here are the top 5 things you need to do to boost your real estate business when you take it online.

Industry-Focussed SEO Services are on the Rise – Here’s Why

August 28, 2017July 24, 2017

It seems that digital marketers and SEO companies have finally figured out that generic content sprinkled with a healthy dose of keywords was actually the wrong approach. If a business aims to add value to their customers’ lives with their products, they ought to start right from the content on their website. Industry-focussed SEO is now the only way to ensure you can balance the needs of digital marketing while providing your customers with meaningful content on your website. The companies that have transitioned successfully are seeing tremendous results both in terms of profits and customer engagement.

With the rise of websites that provided speciality services and products, digital marketing has had to adapt to cater to niche segments. Consequently, one of the rising SEO trends is the demand for industry-based SEO services. There are plenty of reasons for this, some more obvious than others.

Targeted Content: One of the biggest reasons for the success of industry-based SEO services is content that can bring results (from SEO efforts) can be written to cater specially for the right audience. An SEO Company can find the right keywords to market a business or its products if they know the industry well. The search for relevant keywords with the potential to get visitors from search engines to a website is definitely tougher than it is for regular SEO. The next step is to integrate them with high-quality content that does more than SEO duty. With the right marketing, the visitors that come to the website find tremendous value in the information provided by the company. This is great for generating a strong pool of returning visitors as well as boosting brand value. Targeted content is the only way forward. It simply makes more sense to hire IT SEO companies to market the website of an IT company instead of a generic SEO company that may not understand the industry or your products very well.

Featured Snippets: The Coveted “Position Zero” in Search Engine Results

June 6, 2019July 20, 2017

The main purpose of Search Engine Optimisation (SEO) has always been to get a website to rank high on a Search Engine Result Page (SERP). There are numerous strategies that come under the SEO umbrella – including link building, web content writing with the right keywords, Pay-per-Click (PPC) advertising, social media marketing, etc. All of …

3 Reasons to Stop Underestimating the Power of Cross-Channel Marketing

August 16, 2017July 16, 2017

The days when websites churn out content with the right keywords sprinkled carefully all over the page are numbered. These are still good for getting picked up by search engines but this is no longer the best approach to raise your website traffic.

SEO keeps evolving. Link exchange has been (thankfully) eradicated and click-bait headlines and titles are rightly frowned upon. Now, websites that best satisfy their customers get the top spots in search engine results and latest SEO practices focus on this aspect. Businesses that have failed to transition to modern SEO methodologies usually find themselves at the wrong end of the Search Engine Results Pages (SERPs). It is quite surprising that such companies are not alone and isolated. Unfortunately, most businesses fail to grasp the importance of a sustainable long-term SEO strategy and when results start to plateau out or even fall, marketers are left flummoxed.

So what is this modern SEO? It is a fresh approach that utilises the power of the different content delivery platforms that are easily accessible to users today. It is perhaps reaching a point where simply calling it SEO may be a misnomer. The approach is more inclusive, incorporating various disciplines of marketing and analysis to put you on the digital map. It is essential to have a reputed SEO content writing company as your partner since high-quality content is still crucial for any SEO strategy. They will also be able to provide you with content that you can use on other channels.

Introduction to Technical Content Writing

July 31, 2017July 10, 2017

The average human is fairly capable of understanding new concepts and ideas. However, in a group, we have been known to exhibit a preference for familiarity and unwillingness to change. This is not necessarily about crowd behaviour or as the Plebs would say – mob mentality. Rather, this is an outcome of conformity, a phenomenon best described as a situation where individuals tend to agree with the majority opinion whether they personally agree with it or not.

What does this socio-psychological condition have to do with technical content writing, you ask? Well, over extended periods of time, the pressure to conform has some interesting effects. Among other things, it has been known to lead to a general lack of awareness, particularly about new technology. It could even lead to a universal predisposition towards an idea, often corroborated by valid evidence. A common example is that seniors are bad at learning about computers. Yet, many elders seem to be able to handle them just fine. This situation, phenomenon, circumstance, whatever else you label it is the primary obstacle that technical writers need to overcome. In many ways, technical content is created to circumvent generalised apathy.