Search engines are always working hard to return better results for users’ queries. They frequently update their algorithms to improve customer experience and return results that best answer the search terms entered by users. User behaviour itself is changing as more people now prefer voice search over typing. No one can deny the importance of voice search these days, especially with the rise of digital assistants and smart home devices. Google Assistant, Siri, Cortana, and Alexa are the sign of things to come as science fiction transforms into reality right before our eyes. There are still significant challenges to overcome but the pace of progress so far has been phenomenal and it is only expected to continue. They are also collaborating, as it was recently announced that Alexa and Cortana would be accessing each other to provide a better user experience. Advancements in voice-based search also tie in closely with other developments in fields like IoT and machine learning.
As per Google’s own report, about half of all Android users already use voice search at least once every day. Understandably, the numbers are biased in favour of younger users, particularly teenagers. Even so, when taken together, this demographic represents the bulk of online business drivers. This is precisely the reason why you need to work to make your website voice-search friendly. As you may have guessed, voice searches are a breed apart from normal searches we are so used to. Consequently, before you make any drastic changes to your website, it is important to understand how voice search is different from text-based search. Here are few things to keep in mind.