Month: October 2017

Aspects of PPC to Keep in Mind During SEM Campaigns

Pay Per Click Marketing, also called Cost-Per-Click Marketing, is a type of Search Engine Marketing (SEM) where the advertiser pays a certain sum of money to the search engine for every click an internet user makes on the ad. The ad appears during search results for certain words (called keywords) and is linked to a specific landing page usually on the advertiser’s website.
 
The purpose of the ad is to inform visitors about the product or the service the advertiser is selling. The ad usually appears when the user is looking for a similar product. The important triggers are the keywords that the advertiser has put in for the ad and the user’s location. For example, a baker in South Delhi may put up an ad where the triggers are the words ‘cake’ and ‘South Delhi’. Now, whenever someone from South Delhi or even outside Delhi searches for ‘cake South Delhi’ or some similar search term, the advertiser’s ad will pop up on the search results page.
 
These ads are helpful for business to bring in interested leads to their website and who are willing to buy the product or at least give it a good thought.
 
There are various aspects of Pay Per Click (PPC) marketing. Let’s take a look at some of them to understand how PPC can help your business.

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