Search marketing has changed a lot in the last few years. Have you ever asked Apple’s Siri for the best salons near you? How about Google OK and Amazon Alexa or the latest, Samsung’s Bixby? If you know one of these voice-powered digital assistants, you will definitely have an idea of what we are going to discuss in this post. Voice searches are getting popular and this means that doing Search Engine Optimisation (SEO) for voice search is a necessity.
Today, we are going to discuss the 5 things you can do to optimise your website for this voice search.So, let’s get started!
Voice Search Queries: Key Characteristics
Before diving deep into the concept of website optimisation for voice search, it is extremely important for you to understand the basic differences between voice search and text-based search queries. Here are the characteristics of voice search that make them different from traditional text-based searches:
- The Voice Search Queries are Longer.
The most telling difference between the two is – the length of the search query. When users search for something using voice search, they are likely to use a conversational tone and framed it as a question. For instance, when finding an ice cream parlour nearby, they may search – which are the best ice cream parlours near me? On the other hand, for the same information through text, the query may be – ice cream parlours near me. To put it simply, voice searches tend to be longer and asked in a conversational tone than traditional ones.
- The Voice Search Queries are Usually Localised.
Voice searches are often localised. This actually makes sense because people use this smart feature while on-the-go search. This has been made possible because search engines such as Google provide its users with a convenient feature – Near Me. This encourages people to search for local businesses.
- Voice Searches are Time-based.
Voice searches are time-sensitive. The searcher will immediately move on to other options if they do not get the information they are looking for. In several cases, many users won’t even click and open a website after performing voice searches. They generally expect to get information directly from the Search Engine which is often read by their digital assistant (on their phone).
Essentials Steps to Optimise Website for Voice Search
Now that you know the difference between traditional searching method and voice search, we are going to discuss the essential steps yu need to take to make your website voice-search friendly. They steps are:
Step 1: Start with the Google My Business Listing.
If you haven’tdone it yet then it is time to set up Google My Business listing. Keep it up-to-date to stay on the top of search results in local search since people more often use voice search for local information. With an updated listing, you have better chances of being ranked on the top and discovered by the users whenever they use the ‘Near Me’ feature on Google. In your listing, you can add contact details, operational hours, address and some high-quality photographs of your business.
Step 2: Use Conversational Language.
When writing content for voice search, it is extremely important to use conversational tone and use words that people use when talking to each other. This is because when it comes to Voice Search, people ask questions as if they are talking to a person. You have to put yourself in the shoes of your target audience. This will take a bit of your time but will pay off in the long run.While these questions maybe long in terms of number of words used, it is different from long-tail keywords.
Step 3: One FAQsPage is Not Enough.
Yes, you can create anFAQs page and include content based on the questions your potential customers ask but it is important to include questions (and answers) on other pages on your website to truly take the advantage of voice search. This is the most natural way to use such keywords without awkward phrasing.In addition to creating an FAQ page, invest some time in posting content that addresses trending questions.
Step 4: Think Beyond Google.
It is a fact that Google is not the only player offering voice search feature to its users. Amazon has Alexa, Apple has Sir, Samsung introduced Bixby and Windows has Cortana for voice search and these digital assistants search the internet, not just the Google Search Engine to find answers for your customers. With all this in your mind, you need to optimise your website for voice search for other search engines.
According to latest trends, voice search is not just a fad.It is here to stay. In fact, it may become even more powerful and popular in the years to come as search engines get smarter at understanding user’s speaking style and language and finding answers in content published on websites. From that viewpoint, having a website and content optimised for voice search is more than a necessity to stay ahead of the competition. Here are major takeaways for you from this post:
- Focus on localised and conversational content based on phrases and questions your potential customers use
- Understand the importance of optimising for local search
- Make the most of ‘Frequently Asked Question’ page and other internal pages with answers to questions that you potential users may use from time to time
- Think about other search engines beyond Google
By keeping these essential steps in mind and staying updated with the latest trends in voice searches, you can put your business one step ahead of the competition. If you are feeling a bit overwhelmed and need any sort of assistance, it is the time to ask a professional for help.
At IHuS Research, we specialise in digital marketing including SEO, Voice SEO, SMO and other related areas. We would feel happy to help you in taking your business one step further. Get in touch with us today.