The rules for Search Engine Optimisation (SEO) and content writing keep changing as the new search engine algorithm updates are rolled out. Webmasters have to devise new strategies to beat the competition and keep their web pages at the top of the Search Engine Results Page (SERP). Only then does the website have a chance to sustain or improve traffic.
However, amidst the hullabaloo that follows every update, other ways to lure traffic take a backseat. Detrimental consequences are easily avoided by digital marketers who are always aware of their options. Social Media Marketing (SMM) offers one of the easiest, yet most effective ways to implement a sustainable online marketing campaign.
Social media marketing gives you a pathway to directly reach and interact with your customers. There are strategies and methods to consider, but no game plan can survive the organic unpredictability of social media trends. A good marketer does not treat this as a disadvantage, but an opportunity. This is a form of marketing that is all about reaching out to the customer and having a conversation. There are no prediction models and projections to guide you. Marketers need to be flexible and respond quickly to make the most of any opportunity. Instead of control though fixed parameters, you will have to adapt to what your customer wants.
Traditional marketers may find this transition difficult but in this day and age, the ability to adapt, and quickly at that, is a must if your business is to thrive. As a starting point, you do not always have to sell your product. Instead, choose to understand your customers’ problems or concerns, suggest solutions, and provide helpful information, even pointing them to the competition where necessary.
Of course, you will have to look at the analytics of the social media profiles you use for your business. However, it is a secondary priority. If you serve your customer and provide good solutions to them, they are likely to give you positive reviews publicly and share your social media handles, giving you invaluable exposure to their network. It also builds customer trust, loyalty, and confidence.
An effective social media strategy leverages major platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. where your audience has a sizable presence and sharing relevant content in some volume. These platforms allow you to create brand awareness, build trust, drive conversions, and develop a loyal customer base. However, you will not be able to realise the full potential of social media if you just use it to plaster links to your blog or try to sell something. It might even backfire since a constant bombardment of such messages and social media updates will irritate the customer.
To tap the potential that social media offers, what you need is a good social media marketing plan. It requires a certain level of expertise and a generous chunk of your time. If you have trouble allocating more time for this, consider hiring a social media management services firm and continue to focus on other aspects including your core business. This is a great option since such a firm will bring in a perfect blend of innovation, experience, and expertise to create a strong social media presence for your business.
Most social media management services will also create the content for your posts. Such content is designed to get the maximum attention and encourage discussion and interaction. If you have interesting social media updates that your customers regularly like and share, it will help you generate leads without much effort. A social media content writing firm can take care of all your social media profiles and updates. They will appear crisp and inviting to the prospective customers and clients.
Social media has the potential to bring in more traffic to your website as well as generate leads. Even if you have not yet jumped on the bandwagon yet, it is not too late to make social media marketing an integral part of your digital marketing plans.